CHALLENGEStudents make the purchasing decisions when it comes to their technology, but Best Buy wasn’t connecting with them on Pinterest as well as they could have. In a channel where Millenials go for inspiration, pins that only featured products weren’t connecting. Pinterest users are not interested in a single product, they want content that speaks to their lifestyles and individual style.
WORKOn Pinterest, a product could not stand alone. It needed to be curated in a way that showed how it could fit into—and enhance—a Millenial’s lifestyle. Wunderman Minneapolis was given a list of products to promote on Pinterest and created lifestyle archetypes in which to showcase the products. From there, they created 10 pins styled to fit each type and promote the technology within the context of each archetype’s daily life.
- More than 8,000 repins
- Over 6,000 likes
- 300 times the engagement of previous Pinterest posts.
- Best Buy