Wunderman Acquires Leading Commerce Experience Agency, Gorilla Group
Wunderman has acquired Gorilla Group, an award-winning commerce agency that provides end-to-end experience-driven commerce solutions and services. Gorilla Group will become part of Wunderman's growing global commerce offering, Wunderman Commerce.
Global CEO of Wunderman Commerce, Neil Stewart said: "This acquisition gives Wunderman Commerce a wider footprint across North America while also presenting an opportunity for our global clients to access the knowledge and skills of one of the best commerce experience teams out there. Gorilla's leadership and award-winning work with key partners such as SAP Hybris, Salesforce and Magento is impressive and together we can provide brands and retailers with a best-in-class experience-driven commerce offering."
Gorilla CEO, Brian Grady stated: "Wunderman Commerce has a reputation for defining and delivering robust commerce solutions on each and every channel. Their ability to drive meaningful customer engagements and commitment to helping brands and businesses navigate the digital economy is something we also strive for. We are excited to be part of the future of commerce with Wunderman Commerce."
IN THE NEWS
Adweek: Wunderman Acquires Commerce Experience Agency Gorilla Group
The Drum: Wunderman adds to global commerce presence with Gorilla Group acquisition
Campaign US: Movers and Shakers
MediaPost: Wunderman Acquires Commerce-Focused Gorilla Group
AgencySpy: Thursday Morning Stir
NetImperative: Wunderman buys Gorilla Group to boost commerce tools for clients
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DecisionMarketing: WPP boosts Wunderman unit with Gorilla Group deal
DigitalCommerce360: Wunderman acquires Gorilla Group
MediaTel: Wunderman acquires Gorilla Group
Morning Star UK: WPP Says Wunderman will buy US E-Commerce Company Gorilla
Digital Look: WPP brings US based Gorilla into the room
London South East: WPP says Wunderman Subsidiary will buy US E-Commerce company Gorilla
London Stock Exchange: WPP says Wunderman Subsidiary will buy US E-Commerce company Gorilla
Official press release here.