Big Companies Are Creating More of Their Ads In-House
There's no one-size-fits-all approach to marketing. Some brands are taking more work in-house and some partner with agencies, while others like Best Buy opt to get the best of both. Agencies continue to serve an important role, especially when it comes to talent and innovation. Our new practice, Wunderman Inside, combines strong on-site resources and the strategic and creative power of the agency to give clients the right balance of speed, cost efficiency and innovation. Best Buy CMO Whit Alexander talks to the Wall Street Journal about investing in its own marketing capabilities alongside an embedded Wunderman team and how we’re partnering for a fresh creative approach.